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Psychic distance
Psychic distance is a term which has at least three distinct means across the fields of aesthetics, international business / international marketing, and computer science.
==Etymology==
Psychic distance is made up of the Greek word "psychikos - ψυχικός", an adjective referring to an individual's mind and soul,〔Simpson and Weiner 1989〕 and "distance" which implies differences between two subjects or objects. Some therefore argue that the concept exists in the mind's eye of the individual and it is their subjective perception that uniquely determines "psychic distance".〔Sousa and Bradley 2005〕 By its very nature psychic distance is a humanistic reflection of individual acuity and not a collective, organisational or societal perspective. However, in the international business context it is occasionally measured in terms of national averages 〔Haakanson & Ambos, Journal of International Management, 2010〕 or in terms of the national-level differences that influence those perceptions.〔Dow & Karunaratna, Journal of International Business Studies, 2006〕
In his book, King refers to his preference to use the term "aesthetic distance" rather than psychic distance, as he feels the latter term has misleading connotations in current usage.〔() Jerry P. King, ''The Art of Mathematics'', New York: Plenum, 1992, p.196〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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